Lindsey Michiels heads B.I.C. Sales & Marketing

The Belgian carpet and rug manufacturer B.I.C. has a new Sales & Marketing Manager: Lindsey Michiels replaces Diederik Peferoen, who retired this year. "For me, the human touch in the customer relationship is particularly important," explains Michiels. Accordingly, she places great emphasis on personal contacts and trains the B.I.C. sales team herself. Currently she pays particular attention to B.I.C.'s new cradle-to-cradle collections made from Econyl yarn.

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