With the Pure flatweave collection, the Belgian weaver Mc Three follows the principle "less is more" and achieves great effects with few means: Pure's colour palette consists of exactly two natural shades (beige and grey), and its designs know to impress through clever subtleness, using different weaving techniques to imitate the surface structures of wood, sand, grain fields or tiled floors. The woolly feel of the rugs is due to the fact that the yarn actually contains new wool.
"Less is more" also applies in terms of sustainability: the carpet yarn consists of 23 % virgin wool, the extraction of which uses 30 % less water than cotton fibres. Also, energy from sustainable sources is used for the production of these rugs. Rugs from the Pure collection are Oeko-Tex-100-certified and available in several shapes and sizes. They come in circles, ovales and rectangles.
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