Specialist product ranges: Online and contract businesses on the rise

In times of Corona, interior decoration and cocooning are very popular indeed. "In the specialist product ranges as well, online retailers have seen the biggest development since 2015; in 2020 they already had a market share of 24.1% by 2020," it says in a current study by the management consultancy Titze, which specialises in the fields of building, living and furnishing. According to the study, furniture stores as well as specialist shops have lost market shares; these sales channels were at 23.5% and 21.0% respectively in 2020. Contract business, however, is said to be on the rise (2020: 8.2%).

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