Raum & Boden 2022: Register now for our digital trade fair

SN-Verlag (Carpet Home) is organising another digital trade fair this spring: the Raum & Boden from 31 March to 1 April 2022. After the successful premiere last November, the continuation of the online format not only comes with a new name, but also with numerous other improvements - as organiser Tim Steinert reports.

The digital trade fair format will go into the next round on 31 March and 1 April 2022: for two days, renowned manufacturers from the flooring industry will present exciting new products virtually at the Raum & Boden trade fair. Trade visitors from the retail and wholesale trades will be able to obtain information quickly, easily and, above all, free of charge. They can address their questions directly to the exhibitors via text and video chat.

The digital trade fair took place for the first time in November 2021 - at that time still under the name "Home & Flooring Expo". With the new name, organiser Tim Steinert from the management of SN Verlag wants to make it clear that the online event is primarily aimed at the German-speaking market and its players - i.e. it was designed for the D/A/CH region.

Compact trade fair on two days

But not only the name will be new in spring 2022: Whereas last year the digital trade fair was held for four days, the events will now be concentrated on two trade fair days (Thursday and Friday). "For a digital event, two days are sufficient, since those interested are very flexible in terms of time to visit us," says Tim Steinert. The fair website will also be fully accessible for another five days - only without the human presence of the exhibitors. This means that interested visitors will be able to view the information and videos posted at the stands up to and including Wednesday, 6 April 2022. Anyone who still wants to get in touch with a member of the exhibitor will find the relevant telephone numbers and e-mail addresses there.

For organiser Tim Steinert, a digital trade fair is above all an excellent communication tool between visitors and exhibitors. "It was therefore very important to us to facilitate this exchange even further in the continuation of the format, among other things with an improved text and viodeochat," explains the 49-year-old. For example, the virtual entrance area of the fair has been redesigned so that those interested can find their way to the individual stands more quickly and intuitively. In addition, the popular "Wall of Inspiration", a virtual pinboard with photos of personal Fair highlights, will also be placed there more prominently in future.

An intuitive and informal communication platform

At the premiere in November 2021, the SN Home Business Lounge was particularly well received by exhibitors and visitors: This successful platform for joint exchange and networking will also be back at the start of the Raum & Boden trade fair in 2022 under the name " Treffpunkt". "All the representatives of the exhibitors will be clearly recognisable there by their respective logos, so that visitors can contact them directly and ask their questions. Visitors will also be able to exchange information with each other there." Thanks to technical redesign, participants can expect an intuitive and informal communication platform.

Raum & Boden Messe 2022 - Overview

The digital trade fair on the website www.raum-boden-messe.de will bring together suppliers and trade visitors from the trade and crafts from the D/A/CH region on 31 March and 1 April 2022. The Raum & Boden Messe 2022 thus enables exchange at a time when real trade fairs are hardly possible. The format is organised by the trade journals BTH Heimtex, FussbodenTechnik, Parkett Magazin, Haustex and Carpet Home from SN-Verlag Hamburg.

The clear structure of the virtual fair makes it easy for trade visitors to quickly get a comprehensive picture of what is on offer. They can get in touch with the relevant exhibitors without any detours, e.g. by text or video chat. The online event comprises five exhibition areas: Floor Coverings & Carpets, Flooring Technology & Screed, Paint & Wallpaper, Home Textiles & Sun Protection and Home Textiles & Sleeping.

Outside the stands, a virtual meeting place invites visitors to network. This is freely accessible to all visitors. Exhibitors and visitors can present photos of their fair highlights on the digital pinboard "Wall of Inspiration".

Contact by e-mail: tim.steinert@snfachpresse.de, Tel: +49 (0)40 / 24 84 54 48.

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