Another German Brand Award for PAD

In the category 'Excellent Brands: Interior & Living' category, the 'PAD - innovative and optimistic for the future' campaign was honoured with first place. This is the eighth time in a row that the creative designer home textiles label from Bavaria has won the coveted award.

Investing even in challenging times and against a general consumer slump proved to be a profitable strategy for the creative company, which convinced the jury of the German Brand Award.

For PAD owner Michael Rossmann, this is further proof that it pays to be optimistic about the future. This positive attitude is also reflected in the cheerful PAD home textiles with the motto 'Always look on the bright side of life!

The German Brand Award, part of the German Design Council Foundation, is a prestigious German award for exemplary brand management, sustainable campaigns and exceptional marketing projects, and was once again very well received this year with around 1,200 entries.

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