Westwing continues to grow in Europe

In the first half of 2025, Westwing has significantly expanded its presence across Europe. With market entries in Luxembourg, Denmark and Sweden, the online interior brand is now active in 15 European countries. At the same time, the company has opened new physical stores in Leipzig (Specks Hof) and Paris (Printemps Haussmann), strengthening its omnichannel approach.

The launch in Luxembourg took place in February, marking entry into a digitally driven, economically strong market. Denmark and Sweden followed in March and April – both countries are known for their strong design culture and, according to Westwing, are a natural fit for the brand’s positioning. CEO Dr Andreas Hoerning highlights: “Luxembourg, Denmark and Sweden stand as prime examples of Westwing’s targeted and sustainable growth strategy.”

Further market entries are planned in Croatia, Slovenia and Finland. The aim is to continue strengthening the company’s premium position in the European home & living market through curated product ranges and cross-channel customer experiences.

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