Home textiles show strongest growth in German e-commerce

Following a downturn between 2022 and early 2024, German e-commerce has seen rising sales for five consecutive quarters since April 2024. According to industry association BEVH, online revenues in the first half of 2025 totalled EUR 39.84 billion – an increase of 3.5% compared to the same period last year.

The strongest-performing category in Q2 2025 was home textiles, with online sales rising by 10.5% to EUR 412 million. Other product groups such as DIY/flowers (EUR 1.06 billion, +3.8%) and furniture/lighting/decor (EUR 1.40 billion, +2.9%) also posted gains, though their growth remained below that of textiles.

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Foto/Grafik: BEVH

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