Farhadian Farhadian
10.09.2025

Jysk: New strategy phase until 2028

Jysk has launched a new strategy phase running until the end of fiscal year 2028. The focus is on strengthening its presence in existing markets – particularly with new stores in European metropolitan areas such as Madrid. In addition, the company will invest around EUR 268 M in IT infrastructure, online shopping and digital customer platforms.

Jysk is part of the family-owned Lars Larsen Group, which reported total sales of EUR 6.03 bn in 2022/23. Jysk’s turnover in 2023/24 amounted to EUR 5.6 bn, including EUR 1.234 bn in Germany.

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Jysk: New strategy phase until 2028
Foto/Grafik: Jysk
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