German E-commerce: Home textiles see above-average growth

The German e-commerce sector recorded consistent sales growth across all quarters in 2025 for the first time in four years. According to the industry association BEVH, gross sales in domestic online retail rose by a total of 3.2% to EUR 83.15 billion. The interior design segment performed particularly well, growing by 4.2% and thereby exceeding the market average. Within this cluster, home textiles proved to be a key growth driver with an increase of 4.6% to EUR 1.74 billion. The furniture, lighting, and decoration sectors also contributed to the positive overall result with sales of EUR 5.60 billion. For 2026, BEVH and EHI predict further market growth of 3.8% in Germany despite challenging economic conditions.

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