Otto launches private label "Otto home"

The Hamburg-based online retailer Otto is expanding its Home & Living portfolio with the launch of its new private label, "Otto home". Offering over 4 million products in this segment, Otto is one of the leading platforms in the German e-market. The new brand includes furniture, home textiles, and lighting, and aims to provide its 12 million customers with quality and competitive pricing across all price points. Anna-Christina Hirschfeld, Head of Brand Management Hard Goods at Otto, emphasizes that the brand provides clear guidance within their growing marketplace environment. The collection is currently being highlighted in a major spring campaign.

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Foto/Grafik: Otto

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