Rugvista appoints Gustaf Arlid as new CFO

Rugvista Group AB has appointed Gustaf Arlid as the company’s new Chief Financial Officer (CFO). He will assume the position no later than 1 November 2026, succeeding the current financial leadership. Arlid joins from Bygghemma Nordics, part of the BHG Group, where he currently serves as CFO. He brings extensive experience from senior finance roles, including positions at Findus and as a Manager at Deloitte. He holds a Master of Science in Business and Economics from Lund University. CEO Ebba Ljungerud stated that Arlid will play a key role in the strategic and operational development of the rug e-commerce specialist. Arlid expressed his commitment to driving profitable growth and long-term value for customers and shareholders.

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