Westwing opens tenth store in Germany

The home and living e-commerce retailer Westwing continues to advance its omnichannel strategy and has opened a new, standalone store in Frankfurt am Main in June. This location marks the company's tenth brick-and-mortar shop. Spanning more than 300 square metres, the store showcases a curated selection of the proprietary Westwing Collection alongside selected pieces from partner brands in inspirational interior settings. Seamless digital integration is provided by QR codes placed throughout the space, granting customers direct access to the full online assortment, which is complemented by an in-house design service for personalised interior consultations. Dr Andreas Hoerning, CEO of Westwing, emphasises the metropolitan region's strong design affinity and economic importance as an ideal foundation for further expanding the brand's physical presence. This new opening underscores the listed company's ambition to establish itself as the leading premium brand in the European home and living market.

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