Viva Magenta is the Pantone colour of 2023

Viva Magenta with the colour number 18-750 is the Pantone colour of the year 2023. The US colour professionals have been selecting their favourite colour for the coming year for more than 20 years. Magenta 18-750 is "a shade rooted in nature from the red family that expresses a new signal of strength," according to a press release. Other words the company uses to characterise the colour - and thus the current cultural moment - are powerful, empowering, electrifying, boundaryless, bold and inclusive for all.

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