Gruner+Jahr takes over interior design platform Wohnklamotte

Information

The Hamburg publishing house Gruner+Jahr has taken over the interior design platform Wohnklamotte ("living gear"). Wohnklamotte is a platform with an online magazine and shopping section. The magazine offers interior decoration trends, tips and DIY instructions. More than 300 affiliated shops in ten categories with over 5 million products are aimed at young and free-spending people who enjoy decorating their homes.

In addition to its social media accounts, Wohnklamotte also has a B2B division that advises brands and retailers on digitalisation, e-commerce and the social media. "We now have a fan base of almost 2 million people on our social media accounts," explains Andrea Fischer, Managing Director of G+J Living Digital. The company is very happy to develop the brand further with Josephine Seidel-Leuteritz at the helm.

Wohnklamotte is part of the Shopping 24 Commerce Network, a subsidiary of the Otto Group.

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