The XXXLutz Group intends to invest more than EUR 200 million in its activities in 13 countries – this is reported by the Austrian daily newspaper "Kurier". More than half of this sum (EUR 105 million) is to flow into the Austrian business.
A total of 15 new stores have been planned, plus the group will also expand their online business and warehouse space. "We are building a digital furniture store that customers can visit from their homes and experience the same they usually experience in a bricks-and-mortar store," XXXLutz's head of marketing Thomas Saliger explained to the "Kurier". What is important here is that customers like their goods to be delivered quickly and free of charge; "this is somthing consumers have got used to from their experiences with the established online trade." Accordingly, XXXLutz is investing EUR 32 million in their logistics warehouse near Wels in order to keep being able to deliver even in the event of temporary bottlenecks.
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