Ikea tests pop-up concept in Wolfsburg and Ravensburg

This winter, Ikea is testing a new shop concept in two German cities: Wolfsburg and Ravensburg. Ikea pop-ups are to open in busy shopping centres in city-centre locations. The first store will be ready on 1 November in the City-Galerie Wolfsburg; a second pop-up store will open in the Gänsbühl Center Ravensburg in early 2022.

"With our Ikea pop-ups, we are evaluating a new format that allows for quick on-site assistance and individual advice in a small space," explains Nele Bzdega, Expansion Manager for Ikea Germany. The new format is limited to a maximum of 18 months, during which the company aims to find out how the idea is received.

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Foto/Grafik: Inter IKEA Systems B.V. 2021, Bildrechte: Dirk Hasskarl/Fotografie

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