Study on purchasing decisions of German consumers

The majority of German consumers no longer follow familiar patterns in their purchasing decisions; this is what the consulting firm Accenture found out in its study "Life Reimagined". According to the study, consumers today want to know more about brands and the origin of products, attach great importance to health and safety aspects and give preference to manufacturers that are in line with their personal values and attitudes. They also value highly personalised services and easy communication at every point of their customer journey.

Carpet Home-Newsletter: Click here for free newsletter subscription

Foto/Grafik: istock

Kunden schätzen personalisierte Services und eine einfache Kommunikation an jeder Stelle ihrer Customer Journey.

Back

Folgende Artikel könnten Sie auch interessieren

[26.09.2025] Ikea Germany: Peter Jelkeby to Become CEOIkea Deutschland: Peter Jelkeby wird CEO
[16.09.2025] The 52nd Mömax store in Germany opens in Aschersleben52. Mömax-Filiale eröffnet in Magdeburg
[02.09.2025] Ikea Germany: CEO takes over in the NetherlandsIkea Deutschland: Geschäftsführer wechselt in die Niederlande
[06.06.2025] Möbel Rieger switches from VME to BegrosMöbel Rieger wechselt von VME zu Begros
[06.03.2025] Poland: XXXLutz acquires full ownership of BRW GroupPolen: XXXLutz übernimmt vollständige Anteile an der BRW Group
[29.01.2025] Kika/Leiner: Austrian Furniture Retailer Ceases OperationsKika/Leiner: Österreichischer Möbelhändler stellt Betrieb ein
[09.01.2025] XXXLutz Acquires Porta Group in Germany, the Czech Republic, and SlovakiaXXXLutz übernimmt Porta-Gruppe in Deutschland, Tschechien und der Slowakei
[05.12.2024] Kika/Leiner: Final Closure for Austrian Furniture RetailerKika/Leiner: Endgültiges Aus für österreichischen Möbelhändler
[26.11.2024] Ikea: Austria and Switzerland Fall Short of Last Year’s Record SalesIkea: Österreich und Schweiz verpassen Rekordumsätze des Vorjahrs
[13.11.2024] Switzerland: XXXLutz Closes Six Lipo StoresSchweiz: XXXLutz schließt sechs Lipo-Filialen

Carpet Home

Carpet Home newsletter

E-Mail-Adress

By registering, you will receive our free newsletter with the latest industry news. We may also send you further interesting information about publishing offers, surveys and selected events and offers from our partners by email. This consent is, of course, voluntary and can be revoked at any time with future effect.

We use rapidmail to send our newsletters. With your registration you agree that the entered data will be transmitted to rapidmail. Please note their Conditions and Privacy policy.