PAD strengthens sales team

Information

PAD Home Design Concept is expanding its sales team: From 15 January, Claudia Welschoff has been supporting the northwest German team with Kerstin Brömmling and Lisa Beck. Welschoff's main area of responsibility is the expansion and stabilisation of strategic placements of seasonal collections in high-end specialist and retail stores. For the growing French market, PAD is sending Lisa Kuhlmann, a German-French national, on her travels; she will join the local sales team in February.

PAD has also expanded its visual merchandising team: since December, Julia Hofmann has been supporting retailers for Gala Albaum. In close cooperation with the PAD sales team, the Cologne native will be deployed "wherever brand presentation offers growth potential", also for training sales staff. Hofmann brings with her many years of professional experience in wholesale and retail. "Staging at the POS is becoming increasingly important for us," says Michael Rossmann, founder and owner of PAD.

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